With my experience of working with marketing-leading technologies, I create extremely innovative and highly engaging solutions for all genres of clients.

Video Production

Fully qualified professional video always speaks volumes, such a great way to condense your message into a more digestible format.


Want an innovative and engaging online retail experience? Based entirely upon your core requirements and in-depth insight into the behaviours of your customers.


Want to stand out and stand up next to established brands? Professional logo and brand development to ensure your trust-flow to clients is accomplished.


With close-working client relationships, we create effective, best practice SEO campaigns that cement prominent positioning for commercial success.


Newsletters and PPC campaigns are long standing and effective methods for campaign promotion. I build high converting pieces with your brand in mind.

Creative marketing with results

All your online & offline marketing under one roof.

I have the experience and expertise to help you achieve so much more from your digital investment.

So what would you like to know?

Hi my name is Daz and I’m an Art’aholic. Phew now that is off of my chest I feel much more liberated.

So Black Label was set up as an additional way for me to work within multiple genres of work to extend my portfolio back in  2008. As well as feeding my creative addiction it also opened up so many doors with welcoming arms and smiling faces I have made some excellent contacts who have since became great friends and colleagues.

The creative media industry has always been an aspiration for me, since the days of bunking out of school to hang out at the local recording studio with my band mates I began to see a new world. A world were ideas and excitement are not only dreams but soon a reality.

So to condense this a little I studied Media in college and also trained to be a Sound Technician, Became fluent in video and got into Short film, corporate and Music video production, Trained young people at risk of drug misuse and unemployment how to make short films and DJ skills (I am religious about rock music so this was quite interesting).

Worked within the Arts sector in Liverpool and was involved with obtaining the Capital of Culture Status. Run a musicians drop in centre at L.I.P.A were music inclined folk were welcome to come and learn how to make websites, run social media, design artwork, make music videos and digitally edit there music as long as they didn’t mind me playing “The Pixies” on the stereo. I have also worked for Sony (SCEE) which was a fantastic opportunity and introduced me to a corporate brand market.

This is by no means the complete chronological history of my work and if you have read this far then I applaud you, thank you. IF you would like to know more even the stories that cant be listed on the site then fire me an email or we could maybe grab a coffee.

Speak to you soon


A full suite of media solutions

With 17 years experience I have developed a set skills which I offer all my customers with full project production to ensure your media needs are fully catered for.

I offer full service creative solutions specialising in branding, marketing, advertising, web design/production and video production. I have worked for businesses (B2B and B2C) and creatives in a variety of industries and genres, including extensive work in: the music industry, radio and TV, education, fashion, finance, IT, leisure & tourism, property, retail and sport.

For all projects I employ the same ethos, the work I produce is inspired by the simple marketing principles of AIDA: Attention, Interest, Desire and Action.

Web Development
Content Creation
User Experience
Responsive Web Design
App Development

Art Direction
Brochure & Literature

Online Performance
Search Engine Optimisation
Conversion Rate Optimisation
Paid Search
Email Marketing
Content Marketing
Social Media

Physical Branding
Identity Design
Asset Creation
Product Design

Stategic Branding
Brand Naming
Brand Development
Brand Architecture
Proposition Development
Tone of Voice
Vision & Values

Business & Marketing
Business Consulting
Marketing Plan Creation

Content Planning
Channel Planning

Whats new in the blog

My blog is a rather eclectic mix of musings from key points and developments to be aware of, tips and tricks to help out… right through to the last film that made me want to be a superhero.

Sweet photos dude

I often get asked by clients where to get images from for there websites, blogs etc… Well there are plenty of sites floating around the good old t’internet but  favourite of mine and usually my first and last call is they have such an excellent catalogue of images available all free for use, have freakin’ sweet is that! Now... read more

album art - dirty vertebrae

Album Art – Have you thought about this?

So the Album is sounding great, it is kicking ass and breaking speakers in the most delightful way. The sounds oozing, the creativity is flowing and bang…. it is time to work the album art, the one image that sums up the audio contents of your works. The image you choose or develop needs to represent the collective thoughts.... read more

All your online & offline marketing under one roof